Ativ formely known as Kre’A'Shens was started by Detroit, MI native and mother of four, LaJuana D.McCaskill in 1997.  Birthed out of her interest in the arts she embarked upon a wonderful adventure of self expressions in social growth. This self taught artist went from painting on neighborhood friends’ clothes, to murals, canvas, home interior then eventually fashion design. 


A multi-talented woman who has had many jobs that ranged from a dishwasher to a tax preparer. LaJuana is also a gifted cosmetologist which was a trade she spent more than 20-years building a name for prior to the start of her custom clothing line.  LaJuana draws her ingenuity from her aspiration for travel and her infatuation of different cultures. She doesn't consider herself being traditional but yet eclectic. Her talents have been noticed nationwide to include a personal recommendation from Project Runway along with being commissioned to design for a presidential inaugriation. LaJuana is also Creative Partner to 3Jay Productions and Creative Director for the Style Exhibition.


“I refer to my style as a cross between Pippi Longstockings and Lena Horne; classic with a whole lotta’ edge! If you’re looking for cohesiveness then I'm not your girl I like the freedom to change!” Ativ has been featured in publications and events throughout the country; Essence, 944, Ellements Magazine, Le Rouge Magazine and Front Page, to name a few. The industry has awarded her the opportunity to work with local, regional and national talents such as Bianca Golden from Season 6 of ANTM,  Drew Sidora, Wealth International Women's Charity Foundation plus several non-profit organizations.


“I love to give back and enjoy meeting new people is always exciting however faith & family comes first. Without a strong foundation you have nothing to build on!” LaJuana prides herself on helping people feel and look beautiful and now she is living her childhood dream come true."